Hotel Chain
February 6, 2010 by admin
Filed under Case Study
The H Hotel group has successfully used SMS messaging to increase guest numbers to its hotels and build customer loyalty. The hotel sent out important marketing messages such as specials and promotions directly to its members� mobile handsets. SMS allowed the hotel to get the messages out instantly and at the most appropriate time of [...]
Clothing Store
February 6, 2010 by starmobile
Filed under Case Study
A clothing store offers customers 10% off at the counter for customers who join the system. The system is also advertised on store receipts. The store sends marketing messages to customers just before lunch time. This results in a significant sales increase. The store informs customers about special events and extra discounts for members.
Video Rental Store
February 6, 2010 by admin
Filed under Case Study
A video rental store advertises the system and as reward for joining customers get the next rental free of charge by showing the confirmation message they have received. The store sends out information about new releases to customers once or twice a week at 4 pm to remind them to pick up the videos on [...]
