Mobile Coupons
How Mobile Coupons Increase Your Business
Mobile messages are today’s fastest-growing marketing tool because they work — measurably. They have a better ROI than any other advertising medium. They give you instant access to your customers. They seem much more personal when compared to other forms of advertising. If you’re serious about increasing your sales, here are several ways to use mobile coupons to greatest benefit. Mobile coupons will not be as effective if you employ them in the wrong way, so read the following very carefully.
Benefits of adding mobile coupons and how they work
By adding mobile coupons to your current advertising and marketing campaigns, you’ll greatly increase sales. Your interested customers must opt-in to receive the messages your mobile marketing campaign sends out (this is mandated by federal regulations), so offer some kind of incentive to get them to agree to join your list. Ideas: offer them 10% off their order now, 10% off their next order, or offer a free gift. Think of building your opt-in list as you would build your email list. Make sure people want to receive your messages; give them a way to opt-out if they change their minds.
After you build an opt-in subscribers list, send out mobile coupons whenever you want or when business is slow. Mobile coupons are powerful because:
1) Your customer wants to receive your deals or they wouldn’t opt-in.
2) Your subscribers receive your messages instantly and 99% will read and see your coupon.
3) 15-20% will respond by using the coupons in your store.
4) For just 10 cents a message, you’ll be saving money and getting a better response rate than any other form of advertising.
5) You decide when your customers receive your deals. There is no other marketing platform that allows you to get your message in front of your customer immediately or on another timetable of your own choosing.
How to build an opt-in list
Think of your opt-in list as GOLD. You want as much gold as you can get your hands on because gold translates to $$$$$. When building your list, place your text messaging campaign everywhere: in your print ads, on your counter; have your staff talk about it, give away a free product or discount for signing up, anything you can think of. (When you work with Star Mobile Marketing, we take the time to get to know your business and come up with numerous ways to increase your opt-ins.)
The larger the subscriber list, the more money and sales you’ll realize. So put a lot of effort into building your opt-in list. As soon as you have a subscriber list of 100-1000 people, decide how much business you want coming through your door on a given day or time. If you know Wednesdays are slow days, blast out a message for a “Wednesday Only Special.” The possibilities are endless!
Star Mobile Marketing will work with you every step of the way. Our business only succeeds when yours does. We make our money by providing you with great service and making sure your mobile coupons are making money. If they don’t increase your sales, you’ll cancel your service and we’ll lose business. This is why we work closely with you to make sure your mobile marketing campaign is successful for years to come.
If you’re ready to get started or would like more information, contact us now!
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