Mobile Marketing For Non Profits

Mobile Marketing Can Help Your Nonprofit or Charitable Foundation Raise Money

Mobile charitable fundraising raised over 20 million dollars in 2009. Either directly or with the help of sponsors, hundreds of non-profits have found this new way of promoting their cause to be immensely rewarding financially and interpersonally.

Today, the prominent marketing trend is mobile marketing. Mobile giving has become an accepted fundraising option for non-profits.

The moment wireless operators credit funds to a mobile giving foundation, it is passed along to the non-profit organization, so mobiles are being used as a powerful platform to generate donations.

All transactions on mobile phones are highly personal in nature and provide the perfect platform for sending out donation requests and bringing in new donors in the most transparent manner. There is absolute transparency in the way donations are acquired. All mobile information and donations are permission-based.

Advertising and promoting a non-profit is similar to promoting any business. It’s possible to establish credibility and reliability if you do so in a professional manner and keep  up with current trends.

The benefits of text marketing cannot be underestimated. Across the globe, most people have their mobile phones with them all the time. They check their messages often. When compared to emails, text messages are checked much more frequently. The younger generation is drawn in by social causes. They find satisfaction in contributing to changing the world for the better. Non-profits can benefit by targeting them with their fund raising efforts.

A mass marketing appeal by non-profits has to be set in place to raise a lot of micro-donations. Mobile giving is used by non-profits for sporting events, concerts, pledge drives and television campaigns. Through mobile donations, people are given an opportunity to contribute towards your cause.

Mobile donations work very well for charitable purposes. They are also effective for emotional and impulsive calls to action. It’s possible for organizations to set up recurring monthly donations and benefit from a solid mobile donor base.

Small organizations can make requests for mobile donations at local concerts, city festivals, pancake breakfasts and at high school football games. Wherever they promote their website address, they can add a “call to action” into the text.

It’s vital to remember, though, that mobile giving campaigns must be opt-in. This means that before you send your message to someone, the person must have been provided with a choice of opting in to your mobile campaign.

Star Mobile Marketing helps non-profits initiate a mobile giving campaign. We help you with customized campaigns, handling outgoing and incoming messages through proprietary systems, and getting the campaign going in a matter of four to six weeks.

If you would like to use Mobile Marketing to increase donations to your nonprofit or charitable foundation, please take advantage of our special rate only for nonprofit organizations. Contact Star Mobile Marketing to set up a free account today!