SMS Text Message Marketing
The use of text messaging by businesses to promote their products and services is increasing exponentially every year. It’s estimated that three billion messages are sent and received every day. Because people carry mobile phones wherever they go, their text messages reach them 24/7/365. Studies show that most recipients read their text messages and at least half react to their messages.
An SMS text message marketing campaign is similar to an email marketing campaign. Instead of collecting the email addresses of your customers, you collect their mobile numbers. (They must opt-in to receive your messages; this is a federal requirement.) When you have your list, you can create a marketing campaign from any computer anywhere in the world and send your messages to the mobile owners who have opted in to receive them.
But SMS message marketing offers an important benefit above and beyond your email marketing campaign option. For email marketing to be successful, you often have to create amazing graphics to entice recipients to read your ads. This can significantly increase the cost of your marketing campaign. But with SMS marketing, you just need to create 160 or fewer characters of plain text. Another perk is that you can use it even if you don’t have a technical background.
Mobile phone marketing is a “spam-free” platform. This helps you increase your profits because you won’t be competing with hundreds of emails. And SMS text message marketing is one of the cheapest options for reaching your customers quickly.
Tips to create a successful SMS text message marketing campaign:
- Choose a SMS marketing service provider that fits your budget and timeframe requirements. Make sure the provider has first-rate experience in marketing and technology. These companies can provide innovative text message marketing solutions at an affordable rate. And if you want to create a sophisticated marketing campaign, they can customize their text messaging system to meet your needs.
- Be very careful when creating the text message. It’s important to avoid texting “youth slang.” The aim of a SMS text message marketing campaign is to reach a broad range of customers, not just young ones. Your targeted audience may not understand “text speak” and may consider your marketing campaign unprofessional. Your text message should be simple, concise and clear.
- Encourage your text message recipients to respond by providing special coupons, offers, discounts and invitations.
- SMS marketing works best when combined with traditional marketing approaches. If you have a website that receives high traffic, you can use it to make people aware of your new texting campaign.
- Always respect the privacy of mobile users. Obtain their permission via an ‘opt in” procedure before starting your SMS text message marketing campaign. If they participate in one program, ask them if they would like to receive SMS messages from you in the future. Offer them incentives to keep them on your opt-in list. And offer them a directory that lets them type HELP to get more information from you. This makes your campaigns feel personalized.
If you would like to add mobile marketing to your business today, Contact us now for a 30 day free trial.
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